Center Parcs

Client Blackstone/Center Parcs
Location 4,800 lodges across 5 sites in the UK
Completed 2007 - date

As part of a major program of revitalisation, Center Parcs appointed Tara Bernerd & Partners to redesign their 4,000 existing and new-build lodges in a bid to holistically support the brand overhaul across the UK. Focusing on space planning and layouts, the team created bespoke open-plan lodges, each with its own wood-burning stove, oak-style flooring and wooden paneling, as well as large windows to maximise views of the surrounding forest and bring a sense of the outdoors inside.

As part of their creative direction, Tara Bernerd & Partners was also involved in the overall re-brand of the holiday parks, advising on strategy and communications.